With high unemployment and companies slashing to make a profit, it is time to focus on people. Photo by Steve Kutson on Unsplash.

What Does “People Over Profit” Mean

As a core business value, people have to come first. At my business, our first core value is “People matter more than anything. Every person benefits from the growth of our company and the success of our clients. Every client benefits from the growth of our people and the success…

Entrepreneurs are a peculiar type of person with a set of skills and traits that come together to make a risk-taking business owner. Mindtools breaks up these skills into categories comprised of personal traits, interpersonal skills, critical thinking and creativity, and technical and practical skills (Mindtools Content Team, n.d.). Entrepreneurs…

Marketing strategies using the value approach drive more engagement and more loyal customers.
Marketing strategies using the value approach drive more engagement and more loyal customers.
CustomerFocus on creating value at EVERY step of your marketing strategy. Photo by Campaign Creators on Unsplash

There are two similar approaches to marketing: the 4-Ps “Marketing Mix” approach and the value approach. Put your clients first in marketing with the value approach and make them more loyal and more engaged by showing them that your offer is built around them, not your shareholders. By changing your…

Art Ocain

Art is the President & COO at a managed service provider called MePush. He is experienced at leading IT operations, cybersecurity, and architecture teams.

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