With high unemployment and companies slashing to make a profit, it is time to focus on people. Photo by Steve Kutson on Unsplash.

What Does “People Over Profit” Mean

As a core business value, people have to come first. At my business, our first core value is “People matter more than anything. Every person benefits from the growth of our company and the success of our clients. Every client benefits from the growth of our people and the success of our company.” One core issue is that every company seems to have a “people come first” (or “employees come first” or “customers come first”) mentality, but they really mean “profit comes first.”

I challenge business owners and leaders to put people first. Profit is still important and means that…


Entrepreneurs are a peculiar type of person with a set of skills and traits that come together to make a risk-taking business owner. Mindtools breaks up these skills into categories comprised of personal traits, interpersonal skills, critical thinking and creativity, and technical and practical skills (Mindtools Content Team, n.d.). Entrepreneurs also seem to have an energy to them: a caffeinated charisma. They have the ability to start a new venture, predict opportunities, organize needed resources, and execute on their vision in the face of adversity (Makhbul, 2011, p.116). What types of people can embrace this entrepreneurial mindset successfully? Surely, some…


Marketing strategies using the value approach drive more engagement and more loyal customers.
Marketing strategies using the value approach drive more engagement and more loyal customers.
CustomerFocus on creating value at EVERY step of your marketing strategy. Photo by Campaign Creators on Unsplash

There are two similar approaches to marketing: the 4-Ps “Marketing Mix” approach and the value approach. Put your clients first in marketing with the value approach and make them more loyal and more engaged by showing them that your offer is built around them, not your shareholders. By changing your perspective toward being value-driven, your customers will notice small changes in your marketing that frames your solutions more in their favor. This psychological change will be felt by them. Yes, the marketing mix is tried and true, but it has a weakness in that is not customer-centric (Cross, n.d.). …


Cognate strategies
Cognate strategies
Organizing a written project using cognate strategies. Photo by Nick Morrison on Unsplash

Writing doesn’t always come easy. Sometimes I struggle to find my voice and tone, or even how formal or informal I should be. When I am writing for business, which is where most of my writing is, I find that it is best for me to employ various cognate strategies to make sure that I am communicating clearly.

“Am I being clear?” I ask myself. “Am I engaging people?”


Leaders need to cultivate self-regulation and self-control to communicate effectively.
Leaders need to cultivate self-regulation and self-control to communicate effectively.
Don’t freak out and react poorly as a leader. Photo by Sebastian Herrmann on Unsplash

Learn to self-regulate in a way that you are composed, confident, and respected among your staff, peers, and clients.

“The best fighter is never angry” — Lao Tzu

“He who controls others may be powerful, but he who has mastered himself is mightier still.” — Lao Tzu

“To handle yourself, use your head; to handle others, use your heart.” — Eleanor Roosevelt

Regardless of title, I lead operations and technical decisions in an IT company. My teams see that I am a motivated and motivating leader with high technical ability that inspires my team and helps lead us to winning…


Kanban boards can improve visibility of work in process as well as create awareness across your team.
Kanban boards can improve visibility of work in process as well as create awareness across your team.
Kanban boards and small multidisciplinary teams. Photo by You X Ventures on Unsplash

Defeat your competition and inspire your team with a cultural change. DevOps culture allows companies to:

  • be more collaborative
  • gain footing in the marketplace
  • allow businesses to change faster and accelerate growth

Over the past three years I have been moving my teams at MePush to a DevOps culture, which has fostered increased engagement and brought around huge growth in revenue as well as team and individual accomplishments. After reading Gene Kim’s book, The Phoenix Project, and Eliyahu M. Goldratt’s book, The Goal, DevOps seemed like the obvious change needed at MePush. …

Art Ocain

Art is the President & COO at a managed service provider called MePush. He is experienced at leading IT operations, cybersecurity, and architecture teams.

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