Marketing strategies using the value approach drive more engagement and more loyal customers.
CustomerFocus on creating value at EVERY step of your marketing strategy. Photo by Campaign Creators on Unsplash

Marketing Can Suck: Focus On Customer Value Instead

here are two similar approaches to marketing: the 4-Ps “Marketing Mix” approach and the value approach. Put your clients first in marketing with the value approach and make them more loyal and more engaged by showing them that your offer is built around them, not your shareholders. By changing your perspective toward being value-driven, your customers will notice small changes in your marketing that…